MOD Lighting

Services: Google Ads, Bing Ads, Facebook Ads, Pinterest Ads

About the Company

MOD Lighting is an online retailer that sells a variety of lighting products, including interior and exterior lighting. The company aims to create lighting that is not only functional, but also artistic and evocative.

Approach

  • Built a scalable shopping and performance max campaign structure on Google Ads and Bing.
  • Optimized product titles in the product feed to show for more relevant searches. This helped drive more traffic and revenue.
  • Segmented out products by the top performers to allocate spend to what was driving the best results.

On Facebook, we focused on leveraging visual content and targeting high intent customers to build brand awareness, social proof, drive more traffic and increase online sales.

Results

9

Revenue in the first year

400%

Return on ad spend (ROAS)

8

Figure E-Commerce Operation

Thanks to the MerceFly LLC team’s efforts, the company has garnered $100k in overall revenue in 2022, while maintaining a 350–400% ROAS. The team’s project management is highly efficient, and internal stakeholders are particularly impressed with the vendor’s results-driven approach.

Henry Liu, Founder & CEO, MOD Lighting